Arise Fashion Week Dubai 2022

Two women embracing at the center of a runway with an audience and photographers capturing the moment.

Hudayya was proud to represent Nigerian excellence at the global stage of Arise Fashion Week (AFW) in Dubai, on December 3, 2021. The exclusive event, held at the prestigious Armani Hotel in the Burj Khalifa, was a collaboration with the Nigerian Pavilion at Expo 2020 Dubai and bore the theme "Made in Nigeria, Conquering the World".
Our collection showcased the brand's core identity: a fusion of modest designs, contemporary African aesthetics, and meticulous tailoring. In a highlight of the evening, global supermodel and long-time AFW partner Naomi Campbell opened our segment of the show, walking the runway in a stunning two-piece attire from our collection. The showcase was a testament to our commitment to creating sophisticated, finely-tailored garments for the glamorous, confident woman, projecting Nigerian creativity to an international audience.

Magazine cover featuring Naomi Campbell and Ruddy in fashionable outfits on a runway, titled 'Arise Fashion dazzles on opening day in Dubai'.Magazine cover featuring Huddaya Fadoul-Abacha wearing a blue headwrap and earrings, with text highlighting 'We are faster, closer and safer.'

Press Release

Huddaya Fadoul-Abacha has built one of Nigeria’s most distinctive fashion brands by trusting her eye, her discipline, and her commitment to refined craftsmanship.